Fandom

Week 1
1/30/19

Fandom as Performative Ritual

HW due next week:

  • Create and annotate an Autobiographical fandom timeline. [Example] [Details]
Read for next week:
  • Loving Music: Listeners, Entertainments, and the Origins of Music Fandom in Nineteenth-Century America
  • The Gangs of Disney
Optional:
  • Fandom Identities and Communities - Bachies, Bardies, Trekkies, and Sherlockians   
  • Optional: Henry Jenkins on the many purposes of Comic Con
  • Fan Cultures: Between Community and Hierarchy
  • The Follies of Writer Worship
Week 2
2/6/19

Class Struggle and Stigma in Fandom/ Fandom as Personal Identity

HW due next week:

  • Perform and document one of the Fanlike activities, for a fandom you are unfamiliar with. [Details]

Read for next week:

Optional reading:

  • Fan Cultures: Between 'Knowledge' and 'Justification'
Week 3
2/13/19

Fan Mentality (Where do Fans Come From)

Reading for next week:

  • Tom Petty: Temperance and religiosity in a non-marginal, non-stigmatized brand community
  • Imprinting, Incubation and Intensification: Factors Contributing to Fan Club Formation and Continuance

Optional reading:

  • Fandom- Identities and communities - Fan-tagonism: Factions, Institutions, and Constitutive Hegemonies of Fandom
  • Cognitive Surplus: Motivations. You'll want to buy this one.
  • Seeking Community Through Battle: Understanding the Meaning of Consumption Processes for Warhammer Gamers' Communities Across Borders
Week 4
2/20/19

Fangroup Formation and Group Motivations

HW for next week:

  • Document a fangroup engaging in a group cohesion activity. [Details]

Optional reading:

  • Consumer Tribes: Tribes, Inc.: The New World of Tribalism
Week 5
2/27/19

Fangroup Motivations...Part 2

Reading for next week:

  • Buying In: The Straw Man in the Gray Flannel Suit

Optional

  • Fandom Identities and Communities- The Future of Fandom (Jenkins)
    Consumer Tribes - Sociality in motion: exploring logics of tribal consumption among cruisers
  • The Culting of Brands (1-2)
Week 6
3/06/19

Commoditized Rebellion

HW for next week:

  • The 'infiltrate a mall store' assignment [Details]

Reading for next week:

  • The Clothes Make the Fan: Fashion and Online Fandom When "Buffy the Vampire Slayer" Goes to eBay

Optional:

Week 7
3/13/19

GUEST: Using commercial identity for fun and profit

HW for next week:

  • Make some money with fandom [Details]

Reading for next week:

  • Star Trek Reruns - Reread, Rewritten: Fan Writing as Textual Poaching

Optional

  • Buying In: The Murkiest Common Denominator (Collaborating to create fan meaning)
Week 8
3/27/19

Textual Poaching: Fan-fiction, World- Borrowing, and the C Word (Copyright)

HW for next week:

  • The Fan fiction assignment
  • Check-in

Watch for next week:

Week 9
4/3/19

GUEST: Being a Fan Object

Reading for next week:

  • Buying In: The Pretty Good Problem
  • From Smart Fan to Backyard Wrestler: Performance, Context, and Aesthetic Violence (WWF)

Optional

Week 10
4/10/19

Authenticity Issues in Fandom

HW for next week: Prepare Final Topic [Details]

Optional reading:
Week 11
4/17/19

GUEST(s): Prosumption

Listen for next week:

Reading for next week:

  • Consumer Tribes: Harry Potter and the Fandom Menace
Week 12
4/24/19

When Fandom Goes Wrong

Week 13
5/1/19

Fandom Singularity and Guest Critique

Week 14
5/8/19
FINAL Projects


COURSE DESCRIPTION
Why do we care so much about our pop culture obsessions? Why do Doctor Who, Anime, and PBR beer inspire such fanatical devotion? Over the last two decades, the internet has transformed geekiness from an embarrassing mark of stigma into an important focus for creators, marketers, everyday nerds, and a million internet celebs. Fandom is the study of the communities that form around pieces of popular culture, whether based on a shared love of Star Wars, the New York Yankees, Harry Potter, or a niche Java library. Good fans are adoring, evangelical, and useful. Bad fans can be toxic, or even dangerous.

From Pokemon to Air Jordans, this class explores the influences and motivations that have lead to the current renaissance in fandom. We chart the evolution of fan culture as a social and economic force, from early 15th century religious manias to its present rebirth in the age of digital connectivity. And we discuss issues of tech-assisted fan creation, management, commercialization and the neurological implications of lolcats. This is a class for everyone who wants to inspire millions of fanatical followers to do their bidding... or simply wonders why they still hum the theme to Super Mario Brothers in the shower.

BOOKS
These books pretty great, but not required. Many of our readings will refer to them. Consider taking a look.

GRADING
Attendance (including being on time): 35%
Class discussion participation: 35%
Assignments (including final): 30%

STATEMENT OF ACADEMIC INTEGRITY
Plagiarism is presenting someone else’s work as though it were your own. More specifically, plagiarism is to present as your own: A sequence of words quoted without quotation marks from another writer or a paraphrased passage from another writer’s work or facts, ideas or images composed by someone else.

STATEMENT OF PRINCIPLE
The core of the educational experience at the Tisch School of the Arts is the creation of original academic and artistic work by students for the critical review of faculty members.  It is therefore of the utmost importance that students at all times provide their instructors with an accurate sense of their current abilities and knowledge in order to receive appropriate constructive criticism and advice.  Any attempt to evade that essential, transparent transaction between instructor and student through plagiarism or cheating is educationally self-defeating and a grave violation of Tisch School of the Arts community standards.  For all the details on plagiarism, please refer to page 10 of the Tisch School of the Arts, Policies and Procedures Handbook, which can be found online at: http://students.tisch.nyu.edu/page/home.html

STATEMENT ON ACCESSIBILITY
Please feel free to make suggestions to your instructor about ways in which this class could become more accessible to you.  Academic accommodations are available for students with documented disabilities. Please contact the Moses Center for Students with Disabilities at 212 998-4980 for further information.

STATEMENT ON COUNSELING AND WELLNESS
Your health and safety are a priority at NYU. If you experience any health or mental health issues during this course, we encourage you to utilize the support services of the 24/7 NYU Wellness Exchange 212-443-9999. Also, all students who may require an academic accommodation due to a qualified disability, physical or mental, please register with the Moses Center 212-998-4980. Please let your instructor know if you need help connecting to these resources.

STATEMENT ON USE OF ELECTRONIC DEVICES (*Required*)
Laptops may be used in class for taking notes in lecture. Laptops must be closed during class discussions and student presentations.  Phone use in class is strictly prohibited unless directly related to a presentation of your own work or if you are asked to do so as part of the curriculum.

Office hours by apt.
Mondays at 5 PM
@ Broadway office
Tuesdays at 11AM
@ITP adjuncts office

Write to sign up
fraade@gmail.com

In-Class Links
Get them >

Readings Links
URL given in class